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That translates to around 8.5 million complete viewings of the 112-minute Patrick Hughes-directed flick. That follows a 948 million-minute debut weekend. The Man from Toronto, which was supposed to be an August theatrical before Sony leased the underwhelming Kevin Hart/Woody Harrelson action comedy to Netflix, earned 952 million minutes in its second week. Kevin Hart and Woody Harrelson in 'The Man from Toronto' Netflix
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But maybe I’m just old-fashioned and out-of-touch. I’d be less concerned about whether audiences watch or rewatch it on the $8-per-month streaming platform. Yes, Captain Marvel earned $1.128 billion, including $154 million in China and $20 million in Russia. A Doctor Strange sequel earned more - not counting Russia and China - than any “no Spider-Man and no Iron Man” MCU flick save for Black Panther.
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Still, that $955 million in global worldwide grosses (around $475 million going back to Disney) plus related post-theatrical EST/VOD/DVD revenue has to count for something. So, yes, I would wager that the folks who waited until Disney+ to watch (or rewatch) the Sam Raimi-directed MCU sequel did so in the first ten days. Meanwhile, Doctor Strange in the Multiverse of Madness took a sizable drop in its first whole Mon-Sun week on Disney+, earning 620 million minutes (-57%) compared to its boffo 1.43 billion-minute debut. Stephen Strange and Benedict Wong as Wong in Marvel Studios' DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS. But, once every service starts emphasizing its ad-specific tiers because subscriptions aren’t enough, Peacock may be at a (very relative) advantage. Considering Peacock earned exactly zero new paid subscribers in the last quarter and cost Comcast $467 million in losses, it’s a good thing that Comcast (smartly) did not center Peacock as the new center of their universe. It was, by far, the biggest “Covid era” animated release until Illumination’s Minions: The Rise of Gru ($308 million domestic and around $665 million worldwide and counting).
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It grossed about as much as The Secret Life of Pets 2 ($161 million/$430 million) in the last pre-Covid summer.
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In a world of shifting theatrical windows, skittish theatrical distributors and changing expectations amid a prioritization of streaming over theatrical, the $80 million Sing 2 hit every rung on the way down (theaters, PVOD, EST, VOD, DVD, streaming, etc.) the revenue ladder with good-to-great results for each.
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Top 10 Streaming Movies for Jthrough JNielsen In “real-time” (the Nielsen charts are a month behind), it is currently the second-most watched film on the service. And now, after scoring the fourth biggest SVOD premiere for any movie ( so says Nielsen) in 2022 with 1.267 billion minutes viewed, it topped the movie charts in its second weekend/first-full week of Netflix availability with 1.257 billion minutes. The Illumination sequel, released on Christmas weekend just days after Spider-Man 3 version 2.0, earned $405 million worldwide, including $163 million domestic, while existing concurrently on PVOD (and eventually the other post-theatrical revenue streams) from day 17 onward of a 135-day theatrical existence. Heck, it may be even second behind Spider-Man: No Way Home (which earned $1.91 billion worldwide, followed by record-breaking initial electronic sell-through revenue). While we don’t have hard data regarding PVOD, VOD, EST and physical media sales, I’d argue that Illumination’s Sing 2 was one of the most profitable theatrical releases in 2021.
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